“The participants who know the pen world, they have a slight advantage,” Schmidt admitted. Each voting round comes with its own prize, so there are multiple opportunities to win for those for both bracketholders and voters. After that, the first round of voting begins Monday those votes determine which pens move on. Guesses for which pens will advance in each matchup, leading to one ultimate victor, must be submitted Friday. This year’s competition is just about to kick into full gear. The Pilot Custom 823 won the tournament the last two years. “Can you imagine us going through 300 brackets manually?” “We had to sort through every single person’s bracket,” Schmidt said, chuckling at the memory. But it meant a lot of extra work, because - perhaps unsurprisingly, for a stationery store - the family ran the whole thing on paper. From its beginning in 2021, the Fountain Pen Tournament Challenge was popular, netting about 300 entries. That didn’t stop him from making the connection. “Admittedly, there’s not as much crossover between fine writing and stationery enthusiasts to sports fans.” “My whole family is a fan of March Madness, the NCAA college tournament,” he said. Started in 1939 by Aloysius Schmidt, the store has been in business for four generations Brendan, the great-grandson of the founder, also runs the company’s social media - which means he’s always on the lookout for new ways to engage with customers. The history of this unconventional idea is connected to Schmidt’s family culture, because Atlas Stationers is a family business. Everyone who submits a bracket on time is also entered into a raffle for a Visconti Homo Sapiens fountain pen voters will be eligible for other raffle prizes as well. Bracketholders are eligible for prizes, based on how correctly they predict the winners of each round. Whether you’re an Atlas regular or a novice to the world of inks and nibs, anyone can join in: Atlas is happy to accept all votes from customers and other participants. Perhaps the most fun part of the tournament: It’s an interactive contest, free to enter, with $7,000 worth of prizes in the form of fine-writing instruments and ink. To add to the thrill, just like a presenter at the Oscars, Schmidt doesn’t know what’s going to win until he opens the envelope. Uptown, Edgewater, Rogers Park Open dropdown menuĪ post shared by Atlas Stationers the month, on days when the Atlas team announces the results from a round of voting, “I actually go live on Instagram and TikTok and fill in the bracket,” he added.South Chicago, East Side Open dropdown menu.Pilsen, Little Village, Back of the Yards Open dropdown menu.Lincoln Square, North Center, Irving Park Open dropdown menu.Lakeview, Wrigleyville, Northalsted Open dropdown menu.Jefferson Park, Portage Park, Norwood Park Open dropdown menu.Englewood, Chatham, Auburn Gresham Open dropdown menu.River North, Gold Coast, Near North Side.Bridgeport, Chinatown, McKinley Park Open dropdown menu.May The Best Pen Win: Atlas Stationers Kicks Off March Madness Bracket For Fountain Pens Close
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